Breastfeeding top comparison: Milk Away & 23Mai Paris

For moms looking for nursing clothes that combine style and practicality, 23Mai Paris and Milk Away are two options to consider. 23Mai Paris stands out for its customizable and elegant pieces, while Milk Away , the first Belgian specialized brand, offers modern and functional clothes designed for active moms. This comparison will allow you to choose between a personalized and high-end approach with 23Mai Paris, and a practical and stylish offer with Milk Away.

Criteria	23Mai Paris	Milk Away
Product range	Customizable maternity clothing, including t-shirts, sweaters, pajamas, and dresses	T-shirts, sweatshirts and nursing dresses designed for practical, stylish use
Materials	Organic cotton and soft materials for optimum comfort	Certified organic cotton, with invisible pull tabs for easy breastfeeding
Design	Modern, streamlined styling, with customization options (embroidery, motifs)	Modern styling, with a practical design for breastfeeding without compromising style
Personalization	Wide range of customization options (embroidery, choice of motifs)	Limited personalization, but unique slogans and strong branding
Price	Medium to high-end	Mid-range
Distribution	Mainly online	Online, with a focus on deliveries in Belgium and France
Communication	Elegant, well-groomed image with a focus on quality and personalization for maternity care	Dynamic, modern image focused on active women and everyday breastfeeding

Strengths of each brand:

23Mai Paris

Customization: Offers unique customization options for a made-to-measure nursing garment.
Sleek, elegant style: Perfect for moms looking for modern, sophisticated pieces.
Quality organic cotton: Ensures comfort and softness for sensitive skin.

Milk Away

Practicality for breastfeeding: Designed for discreet breastfeeding thanks to invisible pull tabs.
Modern, assertive spirit: Targeting active moms with inspiring messages and slogans.
Affordable price: Offers quality clothing at reasonable prices.

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Written by Manon Renoult