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Our Expertise in Breastfeeding

a pair of moms with their babies

Fashion: Our World Since the Beginning

We have always been part of the fashion world, which we know inside and out. Design, style, trends, fabrics—these have been part of our daily lives for years.

Today, we’re putting this fashion culture to work for breastfeeding women, offering them clothing that’s every bit as stylish as the rest of their wardrobe.

Discover our nursing clothes
Photo of the two founders

Two moms who really get it

We're both moms. We've been through sleepless nights, breastfeeding in public, our bodies changing, and the lack of suitable clothes.

We fully understand the challenges faced by new mothers and breastfeeding women, because we've been through them ourselves.

Every piece we create addresses a need we've truly felt.

Discover our new arrivals
Photo of the founders at the factory

True mastery of production

Having worked in production changes everything. We have a thorough understanding of manufacturing processes, workshops, and materials.

This expertise allows us to move quickly and make the right decisions: we can rapidly design new collections that are truly tailored to moms' needs, without relying on middlemen who would slow everything down and drive up prices.

Our classic breastfeeding t-shirts
Moodboard 23 Mai Paris

A lot of research goes into every detail

Nothing is left to chance. We conduct thorough research and studies to create the best designs. We test materials, compare them, and make adjustments. Our obsession: selecting thebest fabrics and developingzippers that are as discreet as possible, while remaining highly durable. Because a nursing system should be invisible to the eye… but sturdy enough to withstand repeated washings and the test of time.

It is this combination—a sense of style, the real-life experiences of mothers, expertise in production, and constant innovation—that defines our expertise and is reflected in every piece of clothing we create.

Discover our t-shirts