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Everyone wonders why 23 Mai?

The coolest way to breastfeed!
sweat écru d'allaitement lucky charm

Our embroidered products

Your order is in your hands!

We know you can't wait to start breastfeeding your baby.

But first, here are some tips from the team to keep your clothing in perfect condition:

1. Never iron or use a steamer before the first wash.
2. Always wash the product before first use.
3. We advise you to machine wash at 30° and inside out.
4. Gentle ironing recommended on the reverse side at the embroidery level.
5. Tumble dryers and bleach are prohibited on our pretty products!

Our creations

Customizable boxes

From the content to the choice of embroidery and prints, everything is designed so that you can choose the box that suits you, the one that will allow you to make the ideal birth gift or start your baby's wardrobe.

So give free rein to your imagination. Sweet words, first name, initials, it's you who choose and we who embroider with love in our Parisian workshop.

Each box is made up of pretty decorative cards, scented and prepared with all our love.

Discover our boxes

Little touches

A favorite ? A desire to simply offer? All the products in our boxes are available individually.

Also embroider according to your inspiration...

The patterns are in limited editions and change regularly over the designer's desires, travels and inspirations, making infant clothing something truly unique.

Discover our products

Our engagements

Fabrics & manufacturing

We believe that clothing for newborns must be of good quality and affordable, so we have strived to maintain reasonable prices without compromising the quality of our fabrics or the seriousness of our manufacturing circuits.

We paid particular attention to the choice of fabrics which are all organic and Oeko-Tex certified, thus ensuring the absence of substances harmful to health and the environment.

The clothes are made in Portugal and in RPC and factories are selected for its commitment to respecting social and environmental standards. All our products are then embroidered in a Parisian workshop.