Our History
It all starts with a date: May 23.
We didn't choose this name by chance, nor simply because it sounds nice. It's the birthdate of one of the founders' first children—one of those days that divide a life into "before" and "after."
A day of immense joy, but also of discoveries: the sometimes bewildering realities of life as a new mom.
We carry this name as a daily reminder of who we’re doing all this for—and why.
Two moms, a friendship, an idea
23 Mai Paris born out of the friendship between two women who became mothers at almost the same time.
In the very beginning, we designed children's clothing. It came naturally: we were mothers first and foremost, and that was the world we knew.
But it was when I came to understand the challenges of breastfeeding that everything changed...
The Turning Point: A Real Problem, Few Solutions
While looking for nursing clothes, we made a frustrating discovery. The nursing market had very few options to offer.
And the few brands that were there offered expensive clothing that rarely lived up to our style expectations.
It's as if, once you become a mother, you have to give up dressing the way you like. We didn't identify with that, and we knew that thousands of moms felt the same way.
Our Belief
We had a simple, almost obvious idea: a mom shouldn't have to give up being herself while breastfeeding. She should be able to stay true to herself, stay stylish, and do it all without breaking the bank.
It was this belief that led to the creation of 23 Mai Paris beautiful, practical nursing clothes designed for real life—and, above all, affordable.
And today?
The adventure just keeps growing. After breastfeeding, we wanted to support women even earlier in their journey. That’s why we’re also expanding intopregnancy and motherhood. Because every woman deserves to feel beautiful and confident at every stage: whether she’s pregnant, a new mom, or well beyond.
23 Mai Paris isn't just a clothing brand. It's the story of two friends who decided to create what they felt was missing—for themselves, and for you.