Which stretch mark treatment to choose during pregnancy and breastfeeding
During pregnancy and breastfeeding, the skin undergoes many changes. Hormonal variations, increased body volume and weight fluctuations can all contribute to the appearance of stretch marks. Choosing the right skin care product is essential. At 23 Mai Paris, we offer you reliable, gentle guidelines for preserving your skin's elasticity while feeling beautiful and serene.

Why do stretch marks appear during pregnancy and breastfeeding?
Thinning skin tissue, rapid distension of certain areas (stomach, thighs, breasts) and rising hormones are all factors that weaken the skin. BIOLANE+1 During breastfeeding, the breasts continue to change and may also be affected by stretch marks. Laboratoires Téane-Althéa Lab

What care should you prioritize, and what precautions should you take?
🧴 The right care to choose
Choose products that are compatible with pregnancy and breastfeeding, without controversial ingredients. A cream or oil of natural origin can support skin elasticity. Les Louves
Some safe and effective ingredients:
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Ceramides or hyaluronic acid: hydration and reinforced skin barrier. La Roche Posay
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Shea butter, vegetable oils (sweet almond, sunflower): nourish and soothe the skin. Les Louves+1
🚫 Ingredients to avoid or use with caution
During pregnancy and breastfeeding, certain active ingredients are not recommended or have been little studied:
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Retinol and vitamin A derivatives
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Deep peelings with AHA/BHA for large areas La Roche Posay
Always check the composition and choose products with a label or specially formulated for this period.

When and how to apply a stretch mark treatment
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Start early: ideally from the 1st trimester of pregnancy, and continue during breastfeeding. Mommy's bubble+1
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Apply morning and evening to high-risk areas: stomach, hips, thighs, chest.
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Massage gently in circular motions to stimulate circulation and absorption of active ingredients.
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Establish a ritual: dressing in soft, comfortable nursing clothes designed for breastfeeding makes this moment of care easier.

Nourish your skin and enjoy a peaceful breastfeeding experience
Beyond skincare, your choice of clothing also contributes to your comfort. A Well-designed nursing top made from soft fabric with a discreet zipper adapts to your changing body and allows you to breastfeed with ease. At 23 Mai Paris, our pieces are designed to offer you elegance, practicality, and comfort during this sensitive period.

Conclusion
Preventing or minimizing stretch marks during pregnancy and breastfeeding is entirely possible with the right care, a well-planned routine and comfortable clothing. At 23 Mai Paris, we're here to help you live this stage of your life with confidence, gentleness and style.
Discover our collection of nursing wear designed for your everyday comfort.
If you're looking for the perfect gift for a breastfeeding mom, here are our collections:




















