Article: Which stretch mark treatment to choose during pregnancy and breastfeeding

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Oct. 8, 2025

Which stretch mark treatment to choose during pregnancy and breastfeeding

During pregnancy and breastfeeding, the skin undergoes many changes. Hormonal variations, increased body volume and weight fluctuations can all contribute to the appearance of stretch marks. Choosing the right skin care product is essential. At 23 Mai Paris, we offer you reliable, gentle guidelines for preserving your skin's elasticity while feeling beautiful and serene.

1. Why do stretch marks appear during pregnancy and breastfeeding?

Thinning skin tissue, rapid distension of certain areas (stomach, thighs, breasts) and rising hormones are all factors that weaken the skin. BIOLANE+1 During breastfeeding, the breasts continue to change and may also be affected by stretch marks. Laboratoires Téane-Althéa Lab

2. What care and precautions to take

🧴 The right care to choose

Choose products that are compatible with pregnancy and breastfeeding, without controversial ingredients. A cream or oil of natural origin can support skin elasticity. Les Louves
Some safe and effective ingredients:

Ceramides or hyaluronic acid: hydration and reinforced skin barrier. La Roche Posay
Shea butter, vegetable oils (sweet almond, sunflower): nourish and soothe the skin. Les Louves+1

🚫 Ingredients to avoid or use with caution

During pregnancy and breastfeeding, certain active ingredients are not recommended or have been little studied:

Retinol and vitamin A derivatives
Deep peelings with AHA/BHA for large areas La Roche Posay
Always check the composition and choose products with a label or specially formulated for this period.

Natural stretch mark treatment for pregnancy and breastfeeding

3. When and how to apply an anti-stretch mark treatment

Start early: ideally from the 1st trimester of pregnancy, and continue during breastfeeding. Mommy's bubble+1
Apply morning and evening to high-risk areas: stomach, hips, thighs, chest.
Massage gently in circular motions to stimulate circulation and absorption of active ingredients.
Establish a ritual: dressing in soft, comfortable nursing clothes designed for breastfeeding makes this moment of care easier.

Pregnant woman applying anti-stretch mark cream to her belly

4. Dress your skin and live breastfeeding serenely

Beyond skincare, your choice of clothing also contributes to your comfort. A Well-designed nursing top made from soft fabric with a discreet zipper adapts to your changing body and allows you to breastfeed with ease. At 23 Mai Paris, our pieces are designed to offer you elegance, practicality, and comfort during this sensitive period.

Conclusion

Preventing or minimizing stretch marks during pregnancy and breastfeeding is entirely possible with the right care, a well-planned routine and comfortable clothing. At 23 Mai Paris, we're here to help you live this stage of your life with confidence, gentleness and style.

Discover our collection of nursing wear designed for your everyday comfort.

If you are breastfeeding, here are some of our nursing clothes that may interest you: