What is a good breast hold and why is it important?
When it comes to breastfeeding, one of the topics that causes the most doubt and frustration during the first few weeks is how the baby latches on to the breast.
Even though breastfeeding is natural, no one is born knowing how to do it —not your baby, and not you. That's why understanding how to latch properly can make all the difference between a comfortable experience and a painful one.
In this article, we explain what a good latch is, why it’s so important, and how to achieve it from the very first days. We also introduce some products 23 Mai Paris that can make this step easier.

What is a good breast hold?
Latching refers to the way the baby attaches to the breast to suckle milk. Proper latching allows the baby to feed effectively without hurting the nipple.
When the baby does not latch on correctly, it is common to experience pain, cracked nipples, and insufficient milk production.
How can you tell if the plug is correct?
Here are some signs that will help you determine this:
- The baby opens its mouth wide (as if yawning).
- His lower lip is turned outward.
- His nose and chin touch your chest.
- It takes not only the nipple, but also part of the areola.
- You can hear him swallowing the milk (but no smacking or noises).
- You will not feel any pain, only a strong but comfortable suction.
If the latch is painful, it probably needs to be adjusted. You can gently detach the baby by inserting your little finger into the corner of their mouth and trying again.
Why is a good grip so important?
- It prevents cracked nipples and nipple pain.
- It stimulates good milk production.
- It allows the baby to gain weight properly.
- It reduces the risk of mastitis and engorgement.
- It makes breastfeeding more enjoyable and sustainable.
Tips for getting a good grip
1. Find a comfortable position
Lean back on cushions, breathe deeply, and sit in a relaxed position. You can use a nursing pillow and clothing that makes it easy to access your breast, such as ours:
Ideal example for the first few days:
2. Guide your baby, don't push them
Align his nose with your nipple and wait until he opens his mouth wide before bringing him close to your breast. His body should be aligned with yours (tummy to tummy).
3. Alternate breasts and monitor
Remember the last breast you fed from. To do this, you can use a personalized breastfeeding bracelet, which helps you stay in control without complications.
4. Don't hesitate to ask for help
A lactation consultant can help you improve your technique. You can also join support groups or follow reliable accounts on social media.
Products that facilitate breastfeeding
At 23 Mai Paris, we design everything with you in mind. We know that breastfeeding can be difficult, but with comfortable and functional clothing, everything becomes easier.
Discover our collections:


Don't forget...
Every mother and every baby is different. Some find the right latch on the first try, while others need several days or weeks. The important thing is not to give up and to seek help if necessary.
You can do it.
Your baby can do it.
And we are here to support you throughout the entire process.
If you are breastfeeding, here are some of our nursing clothes that may interest you:
- Breastfeeding t-shirts
- Breastfeeding tank tops
- Sweatshirts & Breastfeeding sweaters
- Breastfeeding dresses
- Breastfeeding pyjamas
- Maternity Collection






















