Maternity and Nursing Sale: Our Top Picks
The summer sales are here. And if you’ve been waiting this moment to invest in some high-quality pieces for your pregnancy or breastfeeding, you did the right thing by wait.
At 23 Mai Paris, sales aren’t an opportunity to offload unsold items. It’s a chance to make carefully designed with care— clothes we actually wear every day, that we put on week after week, and that truly deserve their place in your maternity wardrobe.
Here is our selection of items to shop this season, category, along with our tips for making the right choices.
Why do maternity sales deserve a real strategy
A play pregnancy or nursing garment is not an . It must meet criteria that other clothing does not: ease of access for feedings, comfort for a changing body, soft fabrics against sensitive skin, and durability to withstand frequent washing.
Buying any item on sale just because it's 40% off isn't a good deal. Buying a high-quality item at a discounted price that you really need—now that's a good deal.
Our tip before you start: Take stock of what you actually wear. Not what’s in your closet, but what you actually put on. Those are the pieces you should buy again—in better versions, in additional styles, or in different variations.
Breastfeeding t-shirts A Must-Have You Shouldn't Hesitate to Buy
This is the number one item in theBreastfeeding dress. It's the one you wear most often, the one that wears out the fastest, and therefore the first one to replace during the sales.
Why buy several of them during the sales?
Because a Breastfeeding t-shirt needs to be washed regularly. Because milk leaks don't take a break. Because always having a clean T-shirt on hand—including a spare in the stroller bag—really makes a difference in your daily life.
The sales are the perfect time to build up your ideal wardrobe: two or three T-shirts in your favorite colors, plus one or two in a color or print you wouldn't have dared to buy at full price.
What should I choose?
If you aren't breastfeeding yet (you're currently pregnant), opt for slightly roomier styles—your body will continue to change. If you're already breastfeeding, you know your size and can choose with confidence.
Check out our selection of Breastfeeding t-shirts must-have must-haves at discounted prices during the sales.
The Printed T-shirts: Sale Items to treat yourself
There are some pieces that we admire at full price without daring to take the plunge. Printed T-shirts are often among of those because we can’t decide between two colors, because we’re “not sure if it’ll will work,” or because we’d rather invest in basics first.
The sales are the perfect time to treat yourself to this printed T-shirt that’s been caught your eye in the last collection. With a discount on the price, the seems smaller, and often, it’s precisely that slightly more unique piece that becomes our favorite.
A Breastfeeding t-shirt can transform an outfit. It makes a true fashion statement— not just a . And during breastfeeding, feeling dressed with intention—not just functional makes a real difference in your mood.
Nursing tank tops : the most versatile
The tank top is the most underrated item in the , and yet one of the most frequently used. Worn on its own when it’s hot, or under a cardigan, an open shirt, or a sweatshirt, it adapts to any situation and any temperature.
Why have more than one?
Because it serves as the base layer for almost all of your nursing outfits. Because it keeps your stomach covered while breastfeeding, even when you’re wearing a top without a nursing opening. Because it’s often the most comfortable piece to wear in hot weather.
Sale Tips:
If you haven't tried a nursing tank top yet, the sales are the perfect time to give it a try. If you already have one and love it, stock up. Two or three tank tops in neutral colors that go with everything are an investment you'll never regret.
Our nursing tank tops are on sale right now—it's the perfect time to buy.
Breastfeeding dresses The Piece That Makes All the Difference
A good Breastfeeding dress one of the most versatile pieces in your maternity wardrobe. It serves as both a top and a bottom all in one. It’s perfect for casual days as well as occasions when you want to dress up a bit. And when chosen well, it’s just as flattering after as it is before.
Why buy a dress during the sales?
Because Breastfeeding dresses are often a bigger investment than T-shirts. Sales make it possible to get a premium fit at a price that’s easier on the wallet.
How to Choose the Right Dress on Sale?
Think about the upcoming season, not the current one. Summer sales are in July, so if you buy a summer dress, you’ll have little time to wear it this year. Consider a dress made of flowing fabric with a timeless cut that will last for several seasons.
Also keep the occasion in mind: a dress for everyday wear isn't the same as a dress for an event, a wedding, or a more formal outing. It's better to have two dresses suited to two different occasions than a single dress that doesn't quite work for either.
Explore our collection of Breastfeeding dresses during the sale to find the one that suits your style and occasions.
The sweatshirts and sweaters : Plan Ahead for the upcoming season
This is the most overlooked tip for the summer sales: think about the coming season, not the one that’s ending.
The are in July —it’s the perfect time to get a head start on your fall and winter shopping. A bought now at a sale price will be perfect in two months when temperatures drop. A knit sweater knit bought in July can end up straight to the back of your closet only to be pulled out again in the fall.
Why is this a good strategy?
Because warm clothes are rarely on sale in winter, so we buy them at full price when we need them. By planning ahead during the summer sales, you can get premium items at prices that won’t be available in a few months.
Our nursing sweatshirts and our knit sweaters are durable pieces that will last through several winters and several children. That makes them an even better investment.
Maternity Clothes: Plan Ahead Without Overdoing It
If you're pregnant and getting ready to experience your first sales season from this perspective, welcome to the club of strategic shoppers.
The temptation during sales is to buy everything “just to be well-prepared.” The reality is that maternity clothes have a limited lifespan—a few months at most—and your needs will change as your belly grows.
Our advice: Think across the board.
Opt for maternity clothes that you can also wear while breastfeeding—or that will at least last beyond your pregnancy. A flowing top worn during pregnancy can often still be worn after giving birth. A garment designed solely for pregnancy, on the other hand, has a shorter lifespan.
Explore our maternity clothing collection for pieces that grow with your expanding belly and beyond.
This may be the most sensible—and least flashy—category in the sales. Basics at bargain prices make up the essential wardrobe: no-frills pieces in neutral colors that go with everything and last a long time.
Before checking out Cart Three questions to ask yourself
Do I really need this right now or in the coming months? Sales create a artificial sense of urgency. If you don’t don't need this item for another six months, it not a priority, even at 50% off.
Does this part replace or complement another part? Buy a third Breastfeeding t-shirt in navy blue when you already have two that look alike isn’t exactly smart shopping. Buying a red one for a change—that’s is.
Do I see myself wearing it at least twenty times? That’s the golden rule. If the answer is no or "maybe," move on. A good deal is the one you actually wear, not the one that takes up up space in your closet.
Sales: A Way to take care of yourself
Invest in a beautiful maternity maternity and nursing clothes isn’t just about looking good. It’s acknowledging that you deserve clothes that fit you and respect your changing body, and that make your daily life as a breastfeeding mom, and that let you look at yourself in the mirror with a smile.
The sales are a chance to get these items with more financial flexibility. Take advantage of them thoughtfully, not in a rush, but with a clear understanding of what you really need.
Discover our entire new collection and our sale items to build your ideal maternity wardrobe without compromising on comfort, style, or practicality.
