Top 5 Gift Ideas for a New Mom (Who Is Breastfeeding)
Looking for a gift for a friend who just had a baby? Here are 5 ideas that will really make her happy—and why most baby gifts miss the mark completely.
The problem with typical baby gifts
Every year, thousands of baby bodysuits that are too small, duplicate stuffed animals, and unopened baby care sets pile up in nurseries. It’s not that people don’t mean well—it’s just that we’ve been conditioned to give gifts for the baby, completely forgetting about the woman who has just gone through one of the most intense experiences of her life.
Moms need attention, too. Especially in the first few weeks, when everything revolves around the baby and she gets lost in her own daily routine.
So this year, think of her. Here are 5 gift ideas that really make a difference.
#1 — The Breastfeeding t-shirt Subscription ⭐ Our Top Pick
For whom: a friend, sister, or coworker who is breastfeeding or planning to breastfeed Budget: €27/month, no commitment required
That's our number one recommendation—by far.
The Breastfeeding t-shirt Subscription for 23 Mai Paris is a surprise that arrives at her doorstep every month: a Breastfeeding t-shirt featuring exclusive, handcrafted embroidery, designed specifically for that month and never reproduced. Each piece is one-of-a-kind. Every month, she receives something that’s hers—and hers alone.
What makes this gift so special is that it keeps the new mom in mind for the long term. While a traditional baby shower gift is there on the big day and forgotten a week later, a subscription continues to bring her joy month after month, throughout her breastfeeding journey. It also includes a magazine specifically for moms with every shipment.
And for you, the giver: there’s no obligation on her part. She can pause or cancel at any time through her account, after receiving her second T-shirt. No stress, no pressure.
What we especially love: you're giving her something she wouldn't have thought to treat herself to. And that's exactly what a gift certificate is all about.
→ Check out the Breastfeeding t-shirt subscription
#2 — A 23 Mai Paris gift card
For whom: when you don't know exactly what she likes or her size Budget: from €25 to €125
If you want to give her the freedom to choose while staying within the realm of maternity and breastfeeding, the 23 Mai Paris gift card is the perfect solution. She can pick out her own items—T-shirts, sweaters, Breastfeeding dress even baby clothes—in her size, at her own pace.
The gift card is sent via email with a code valid for one year site-wide, which can be used in multiple transactions. It’s convenient, fast, and never fails.
→ Give a 23 Mai Paris gift card
#3 — A Breastfeeding t-shirt with the baby's first name
For whom: New mothers who have just given birth and are breastfeeding Price: Starting at €41
A nursing top with her child's name embroidered on it—it's the kind of gift that really touches the heart. She'll wear this T-shirt for months, every time she nurses, and she'll think of you every time she puts it on.
23 Mai Paris collection of Breastfeeding t-shirts 23 Mai Paris you choose the style and color and have your child’s first name or a short message of your choice embroidered on it. Each piece is hand-embroidered in the brand’s Parisian workshop.
This is the premium version of a personalized gift—except that it’ll actually come in handy every day, unlike most engraved items that end up in a drawer.
#4 — A nursing sweater or sweatshirt for winter
For: Moms giving birth in the fall or winter Price range: €69–€76
During those first few weeks with a newborn, you’re often at home, in constant cozy mode. A beautiful nursing sweater that’s warm, soft, and practical is the kind of gift she’ll use every day without even having to think twice.
23 Mai Paris nursing sweaters and sweatshirts are designed to combine comfort, warmth, and easy access for breastfeeding—with discreet openings that aren't visible from the outside. She'll feel well-dressed even during those sleepless nights.
→ See the Breastfeeding sweaters
#5 — A "breastfeeding wardrobe" gift set you can customize yourself
For whom: loved ones who want to make a special gesture with a more substantial gift Budget: starting at €60–80 for 2–3 pieces
If you really want to give her a nice gift, you could put together a mini gift set by choosing two or three complementary pieces: a basic T-shirt for everyday wear, an embroidered T-shirt for days when she wants to feel pretty, and maybe a tank top for evenings.
The affordable basics from 23 Mai Paris perfect for this: essentials priced under €33 each, available in several neutral colors that go with everything. Just put everything in a nice box, add a little note, and you’ve got a thoughtful gift without breaking the bank.
→ See the basics of breastfeeding
The real gift is thinking of her
In the whirlwind of childbirth and the first few weeks with a newborn, the mother is often the one who gets overlooked. Everyone asks about the baby. Far fewer people ask about her.
A gift that tells her, "I'm thinking of you, not just the baby"—that's what really matters. And if that gift actually makes her daily life easier, so much the better.
At 23 Mai Paris, all our clothing is designed to support women before, during, and after pregnancy. Over 100,000 moms trust us. And every piece is designed to help her feel good about what she’s going through—not just well-dressed.
23 Mai Paris mothers every step of the way—before, during, and after.
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