Nursing Clothes on Sale: How to Choose the Right Ones
Sales have this somewhat perverse quality: they create an artificial sense of urgency that pushes you to make a quick decision. Countdowns, limited stock, and discounts that disappear—it’s all designed to short-circuit your thinking.
For a classic wardrobe, an impulse buy on sale usually ends up taking up space at the back of a closet. For aBreastfeeding dress, the stakes are different. A poorly chosen piece is one that doesn’t allow you to breastfeed properly, irritates already sensitive skin, loses its shape after five washes, or makes you feel uncomfortable at the very moment you most need to feel good.
This guide is here to help you make a thoughtful choice, not a hasty one.
Rule Number One: Understanding What Makes a Good Nursing Top
Before looking at prices, colors, and sales, there’s one fundamental question to ask: Was this garment designed for breastfeeding, or did they just add an opening to it?
That's the key difference between a piece that really works and one that falls short in practice.
A thoughtfully designed nursing garment incorporates the opening into its overall design. The cut is designed so that the opening is accessible in all feeding positions. The fabric is chosen to be soft against the baby’s skin during skin-to-skin contact. The length and cut are designed to keep the tummy covered even when the garment is opened. The finishes are designed to withstand frequent washing.
An ordinary garment with an added opening, on the other hand, offers none of these guarantees. The opening may be well-placed or poorly placed, depending on the whims of the design. The fabric may cause irritation. The garment may ride up. And the seams may come apart quickly.
During the sales, this distinction is your first filter.
Factors to Consider Before Making Any Purchase During the Sales
The opening: the functional heart of the garment
This is the first and most important criterion. The breastfeeding opening will be used ten to twelve times a day for months. It must work perfectly, all the time, under all conditions.
The discreet side zipper
This is our signature feature at 23 Mai Paris there’s a specific reason for it. The side zipper opens with just one hand, silently, without waking the baby during nighttime feedings. It doesn’t alter the look of the garment—once closed, no one can tell it’s a nursing top. And it withstands repeated washings without getting stuck or losing its shape.
When you're looking at a nursing top on sale, ask yourself these questions about the opening: Can I open it with just one hand? Does the opening remain discreet when closed? Does it allow access to the breast in a natural position without twisting the garment or pulling it apart awkwardly?
Systems to Avoid
Multiple buttons that require two hands to fasten. Layers of fabric that don’t stay in place during a feeding. Openings that are too high or too low, requiring some acrobatics. You can spot these flaws in the product description and photos—examine them carefully before placing your order.
The fabric: what touches your skin and your baby's skin
While breastfeeding, your skin is often more sensitive than usual. And during skin-to-skin contact, your baby’s skin comes into direct contact with your clothing.
Preferred materials
Organic cotton is the gold standard—soft, breathable, and hypoallergenic—making it suitable for all skin types and all mild seasons. Modal, derived from beech wood, is ultra-soft and temperature-regulating, making it ideal for transitional layers. Linen is perfect for hot days—it’s cool to the touch and breathable. Our nursing tank tops and Breastfeeding t-shirts They use these materials for one reason: they really work, and they last.
Substances to avoid
Pure polyester and synthetic blends with a high polyester content do not breathe, cause sweating during feedings, and become static-prone with repeated contact. Very lightweight cotton jersey (less than 150 g/m²) is too thin and loses its shape quickly with frequent washing. Rough or irritating fabrics can aggravate nipple sensitivity during breastfeeding.
How to Check During the Sales
Read the fabric composition on the product page—not just the name of the material and the percentage. A "cotton" T-shirt that contains 40% polyester is not a cotton T-shirt. Look for fabrics with a predominantly natural composition and a minimum of synthetic materials.
Fit: What Determines Everyday Comfort
The cut of a nursing garment is different from that of a regular garment, and you can feel the difference with every feeding.
What the cut must ensure
Your stomach stays covered when you open the garment and raise your arms or bend over. The armholes are wide enough not to interfere with breastfeeding positions. The length is just right—not too short (which would expose your stomach) and not too long (which would restrict movement). The bust circumference is designed to accommodate breasts that may be larger during breastfeeding.
What Should Raise a Red Flag
Very tight-fitting styles compress engorged breasts and cause real discomfort. Very tight necklines are difficult to get through when your breasts are sensitive. Fabrics that pull or lose their shape when you raise your arms indicate that the cut isn’t loose enough for breastfeeding.
Durability through repeated washings: a long-term investment
A nursing top gets washed often. Very often. That’s the reality of those first few weeks and months—milk leaks, baby spit-up, and night sweats. A garment that doesn’t hold up well in the wash quickly becomes unusable.
This is a good indicator of sustainability
The quality of the fabric (see above). The quality of the seams: sturdy, well-finished seams with no loose threads. The quality of the closure: a zipper or clip that’s securely fastened and won’t come undone. Colorfastness: a white T-shirt that yellows after three washes or a color that fades quickly is a sign of lower-quality fabric.
How to Price Items During a Sale
If possible, read customer reviews—especially comments about how well the item holds up to repeated washings over time. Reviews written after several months of use are more revealing than those written immediately upon receipt. For our items 23 Mai Paris, testimonials from moms who have been wearing their T-shirts for months are the best indicator of durability.
Questions to Ask Yourself Before Checking Cart
This is the "anti-impulse" checklist—the one to go over in your head before clicking "order," especially during sales when time is of the essence.
Do I really need this?
It's not "do I want this?" but "do I really need it?" The difference is important. If you already have five Breastfeeding t-shirts work well, the sixth one on sale might not be a priority—even at 40% off.
Does this part replace something or complement something?
If it replaces a worn-out or unsuitable item, it’s a justified purchase. If it fills a gap in your wardrobe, it’s also a justified purchase. If it’s simply an extra item because it’s on sale, think twice.
Do I think I'll wear it at least twenty times?
That's the "cost per wear" rule. A €25 item worn twenty times costs €1.25 per wear. An €8 item worn three times costs €2.67 per wear. The cheapest item isn't necessarily the best deal.
Is the size appropriate for my current AND future situation?
If you're pregnant: Keep in mind that your body will look different after giving birth. If you're already breastfeeding: Are you still wearing your usual size, or have you gone up a size since you started breastfeeding?
Does the season align with my breastfeeding schedule?
A warm sweater bought on summer sale is a good deal if you're still breastfeeding in the fall. It's a waste of money if you stop breastfeeding before the weather gets colder.
Items Worth Checking Out During the Sale
Prioritize the basics
Our basics at low prices Since they're already the most affordable items in our sale catalog, they're truly must-haves. Two or three extra T-shirts and a few tank tops are the safest and best-value purchases.
Prints for Fun
THE Breastfeeding t-shirts Since full-price items are often more expensive, sales are the perfect time to treat yourself to something more unique than the basics. This is a treat-y purchase—one to make once you’ve built a solid wardrobe foundation.
Investment Coins
THE Breastfeeding dresses and the knit sweaters These are items whose full price can be a deterrent. On sale, they become affordable, and they last well beyond the breastfeeding period.
Bedroom furniture
Don't forget the Breastfeeding pyjamas the item most often left off sale lists, yet one of the most frequently used.
When a Promotion Creates a Sense of Urgency: How to Keep a Cool Head
Sales are designed to create a sense of urgency. Countdown timers, "only 2 left in stock" alerts, flash sales—everything is designed to trigger a purchase before you have time to think it over.
For a breastfeeding mom who’s sleep-deprived, short on time, and forced to make quick decisions out of necessity, this pressure is even more effective.
The simplest way to avoid this: Make your priority list before the sales start. Not during the sales, and not just when you see the first promotions. What you’re looking for, how much of it, and in what price range. With this list in hand, you can browse the sales calmly, looking for what you need—not just reacting to whatever catches your eye.
After the sales: Make sure you made the right choices
One to two weeks after you make your purchases, take out your new items and ask yourself this simple question: Do I see myself wearing each of them at least twenty times?
If so, you made the right choices. If certain items already seem less relevant to you than they did at the time of purchase, make a note of why, so you can refine your criteria next time.
And if you have the option to return items that don't fit, don't hesitate to do so. It's better to return an item than to have a piece of clothing taking up space in your closet and making you feel a little guilty every time you see it.
Choose wisely rather than choose quickly
Sales are a real opportunity. But you can only make the most of this opportunity with a little preparation and good judgment.
A well-chosen nursing top bought on sale can really make a difference in your daily life for months. A poorly chosen item—bought on a whim because it was 50% off—ends up at the bottom of a drawer and serves only as a reminder that you should have taken the time to think it through.
At 23 Mai Paris, every piece is designed to meet the criteria we’ve just outlined: tested openings, natural materials, cuts tailored to the postpartum body, and proven durability through repeated washings. This isn’t just marketing—it’s what the moms who wear our clothes confirm, month after month.
Check out our new collection and our nursing wear on sale, keeping the right criteria in mind so you can make the right choice.
📸 5 photo ideas to include
1. A close-up of the discreet zipper: A close-up of the side zipper on a 23 Mai Paris T-shirt—when closed, you can barely see the seam. Then the same zipper, opened with one hand. The image clearly shows why the opening makes all the difference. Understated, technical, reassuring.
2. A Close-Up Comparison of Fabrics: Two fabrics side by side—soft, breathable organic cotton versus a thin synthetic fabric. The texture speaks for itself; the image justifies the choice of quality without saying a word.
3. The Pre-Purchase Checklist: A hand holding a phone with a Cart open, and a notebook with a handwritten checklist next to it. The image of the prepared shopper—not the impulsive buyer.
4. The Relaxed Mom Breastfeeding During the Sales A mom wearing Breastfeeding t-shirt 23 Mai Paris, in the middle of a feeding, looking relaxed, with no visible effort. The garment does its job quietly. The image of the right choice: no friction, no stress.
5. The “Good Choices” Drawer: A view of a neatly organized drawer with 23 Mai Paris items from the 23 Mai Paris collection, in coordinating colors and made of visibly soft fabrics. The satisfaction of a wardrobe put together with discernment, not in the rush of the sales.
