How to Put Together YourBreastfeeding dress the Baby Is Born by Taking Advantage of Sales

There's a particularly important window of opportunity to prepare yourBreastfeeding dress it's before the baby is born.

During pregnancy, you have something you won’t have in the first few weeks after giving birth: time to think. Time to weigh your options. Time to make thoughtful decisions—without a baby in your arms, without eyes burning from exhaustion, without the urgency of those first few nights.

When sales happen while you're pregnant—whether you're in your second or third trimester—it's a rare opportunity to build yourBreastfeeding dress the best possible conditions: at discounted prices, with peace of mind, and with a clear idea of what you'll need.

This guide explains exactly how to take advantage of it.

Why Preparing YourBreastfeeding dress the Baby Is Born Makes All the Difference

Most expectant mothers don't think about their nursing clothes until after they give birth. That's understandable—you don't yet know if you'll be breastfeeding, how it will go, or what you'll need.

But the first few weeks after giving birth are among the most exhausting of your life. The last thing you want to do at that moment is spend time shopping for clothes online, waiting for deliveries, and dealing with returns. What you want—what you really need—is to open your closet and find exactly what you need, ready to wear, available, and in the right sizes.

Buying nursing clothes while you're pregnant is like giving yourself a gift for later. And if you happen to do it during a sale, it's a doubly generous gift.

At what stage of pregnancy should you shop during the sales?

The answer depends on your progress and the sale schedule.

In the first quarter, during the sales

It's early, but not too early to plan ahead. You don't yet know exactly how your body will change, but you can definitely buy nursing T-shirts and tank tops in your usual size or one size larger—these items will fit you very well after you give birth.

Stick to the basics: a few T-shirts, a few tank tops. There's no need to buy a whole new wardrobe at this point.

In the second quarter, during the sales

Now is the perfect time. You have a clear idea of your body type during pregnancy, you know how your body is changing, and you still have several months ahead of you before the baby is born. Take this opportunity to build the core of yourBreastfeeding dress.

In the third quarter, during the sales

You're in the final weeks before giving birth. There's less of a rush—you'll soon have everything you need. But if the sales start now, it's still a good time to fill in any gaps or buy items you hadn't planned on.

What to Buy: The Complete List, Ranked by Priority

Priority 1: Breastfeeding t-shirts, in stock

This is the first thing you should add to your Cart before anything else.

A Breastfeeding t-shirt is the item you’ll wear most often in the first few weeks after giving birth. At the hospital for those first feedings. At home during those long days of recovery. For your first outings. For when you have visitors without feeling like you’re wearing a hospital gown.

The ideal number to have on hand before the baby is born: at least three to five T-shirts. Two in neutral colors (white, black, navy), one in a color you like, and one or two spares for rotation.

Size guide: Choose your usual size. These Breastfeeding t-shirts are designed to accommodate your postpartum body without requiring you to size up. If you're unsure between two sizes, choose the larger one.

Priority 2: Nursing tank tops, in sufficient quantities

A nursing tank top is the second must-have on your sale list. We explained this in detail in our dedicated article: the tank top is the base layer that makes any top breastfeeding-friendly.

Having a wardrobe ready before the baby is born will save you from realizing—when you're exhausted in the maternity ward—that you don't have anything practical to wear under your favorite shirt.

The ideal number to have on hand before the baby is born: four to five tank tops. Choose white and beige shades first—they go with everything and blend in under other clothes.

Priority 3: The Breastfeeding dress—One to Start With

The Breastfeeding dress isn’t an urgent need, but it’s a piece you’ll be very glad to have when you start to feel ready to “really” get dressed again after giving birth. Usually around the second or third week, when visitors start coming back and you want to feel a little more like yourself.

Buying a Breastfeeding dress sale while you're pregnant means having it ready when the time comes, without having to scramble to find one at the last minute.

Sizing tip: Choose your usual size, or go up one size if you're unsure. The Breastfeeding dresses have a comfortable, flexible fit.

Priority 4: A sweatshirt or sweater, depending on the upcoming season

If you're due to give birth in the fall or winter, start looking for warm clothes during the summer sales. A nursing sweatshirt or knit sweater bought during the July sales will be just what you need in October or November.

It's the most underutilized sales strategy—and one of the most profitable.

The Issue of Sizes: What You Need to Know Before Buying

This is the topic that causes the most hesitation when it comes to buying breastfeeding supplies during pregnancy. Here are some practical answers.

For nursing T-shirts and tank tops

Choose your usual size. 23 Mai Paris pieces 23 Mai Paris designed to be worn during AND after pregnancy; the fabrics are flexible enough to adapt, and the cuts are designed to accommodate the postpartum body without requiring you to size up.

For Breastfeeding dresses

Same rule: choose your usual size first. If you're between sizes or if your bust tends to be larger while breastfeeding, go up a size.

The general rule

If you're unsure about the size, it's always better to choose a size larger than one that's too small. The postpartum body needs room to breathe, and a slightly loose-fitting garment remains practical and comfortable. A garment that's too tight, on the other hand, can be uncomfortable and discourage you from wearing it.

Packing Your Hospital Bag with Items Bought on Sale

Once you've finished your sale shopping, be sure to pack a few items directly into your hospital bag so you don't forget to have them on hand for the big day.

In your suitcase, be sure to pack at least two or three Breastfeeding t-shirts tank tops for your first few days at the hospital, a nursing pajama set for your nights there, and a nursing dress or top for the trip home.

The rest of your purchases will remain in your closet, ready for when you get home with your baby.

Mistakes to Avoid When Buying Nursing Clothes During Pregnancy

Buying too many dresses, not enough basics

This is the classic mistake people make when shopping for maternity sale items. Dresses are eye-catching, while basics seem less exciting. And yet, it’s the T-shirts and tank tops that you wear every day—not the dresses. Always start with the basics.

Buy only for the current season

Summer sales—shopping in July—should also look ahead to fall. A lightweight T-shirt bought now will last you until September. But if you’re still breastfeeding beyond that, you’ll need warmer clothes. Be sure to include at least one or two pieces for the transitional or cold seasons in your purchases.

Forget about the night pieces

Nursing pajamas are the item people most often forget to buy when preparing for the baby’s arrival. And yet, they’re one of the first things you realize you don’t have at 3 a.m., during a difficult feeding, while desperately trying to figure out how to manage a regular T-shirt in the dark.

Buying too little

A breastfeeding mom washes her clothes very often. Having just one Breastfeeding t-shirt means constantly running around doing laundry. Two is the bare minimum. Three or four is what makes it comfortable. Take advantage of the sales to reach that comfort level all at once.

What You Can Avoid by Preparing Before the Birth

The first few weeks after giving birth are a time when every non-urgent decision adds to your mental load. Having yourBreastfeeding dress put together eliminates this source of stress at a time when you really don't need any extra burdens.

You no longer have to wonder what to wear. You don’t have to rush to order clothes that arrive three days too late. You don’t have to make do with ill-fitting clothes while your body recovers and you learn to breastfeed.

It's a type of preparation that isn't visible but is deeply felt during the first few weeks.

Preparing yourself means trusting yourself

Putting together yourBreastfeeding dress the baby is born—thanks to the sales—is an act of self-confidence. Confidence that you’ll breastfeed. That you’ll get through those first few weeks. That you deserve to be well-equipped to do so.

It’s not superstition to get your nursing clothes ready before giving birth. It’s just smart planning—the same kind that leads you to pack your hospital bag before your due date or install the car seat before the baby arrives.

At 23 Mai Paris, we support expectant mothers long before their first feedings. Our Breastfeeding t-shirts, tank tops, pajamas, and our new collection are designed to be there, ready for you, whenever you need them.

Check out our maternity clothes and budget-friendly basics to help you get ready even before the baby arrives.