Gift Ideas for New Moms on Sale: Smart Gift-Giving

We think about sales for ourselves. Rarely for others.

And yet, the sales may be the best time of the year to give a truly useful gift to a new mom or expectant mom in your circle. Because high-quality items you wouldn’t have bought at full price suddenly become affordable. Because a useful gift is always better received than a spectacular but unusable one. And because a mom who breastfeeds, gets up at night, and gives her all to her baby deserves to be thought of—not just her child.

Here are our top gift ideas to shop during the sales, for every stage of motherhood.

Why Giving Gifts During the Sales Is a Brilliant Idea

There's something particularly generous about the idea of shopping during the sales. Not because it's cheaper, but because it gives you access to quality you might not otherwise have been able to afford.

Giving a nursing tank top at full price might seem like a modest gift. But giving two or three tank tops during the sales—because your budget suddenly allows you to spend a little more—is a truly useful gift that will be worn every day for months.

It’s also a way to think of the mom, not just the baby. In the first few weeks after birth, the vast majority of gifts are for the newborn. Stuffed animals, onesies, and mobiles pile up. Meanwhile, the mom often lacks clothes suited to her new reality. A gift that says, “I’m thinking of you, not just your baby,” has an emotional value that goes far beyond its monetary value.

Who to give it to and for what occasion

Before we dive into the ideas, here’s a useful question: for whom, and when?

The Expectant Mother (Baby Shower, Pregnancy Gift)

Baby showers are becoming increasingly popular in France. And while tradition dictates that people give gifts for the baby, giving something for the mom is a thoughtful gesture that really stands out and will truly touch her heart. An expectant mom who receives a Breastfeeding t-shirt maternity pajamas at her baby shower will have these items ready when the big day arrives and won’t have to wing it during those first few nights.

The New Mom After Giving Birth (Baby Gift)

Everyone gives gifts for the baby. You, on the other hand, give a gift for her. It’s the gift she wasn’t expecting—and often the one she needed most.

The Mom Who's Going Back to Work

Returning to work is a difficult milestone, both emotionally and logistically. A thoughtful gift to mark this moment—a Breastfeeding dress doubles as workwear, or a printed T-shirt for days spent working from home—sends an important message: I know this transition is hard, and I’m here for you.

A Breastfeeding Mom's Birthday

Birthdays often go unnoticed during the first few years of motherhood—you just don't have time to plan them anymore. Giving her something nice and useful for her birthday is a way of acknowledging her as a woman, not just as a mom.

Gift Ideas by Room: What Really Brings Joy

The Breastfeeding t-shirt A Timeless Gift

It's the most useful gift you can give a breastfeeding mom. And yet, it's rarely the first thing that comes to mind.

A beautiful Breastfeeding t-shirt made with high-quality materials—it’s a piece she’ll wear for months. Almost every day. At any time of day. At the hospital, at home, and on those first outings.

Our gift tip: Choose a size larger than her usual size—the body needs room to breathe after childbirth, and a larger size is no problem, whereas a size that’s too small can be uncomfortable.

The printed T-shirt: the gift that brings a smile

If you want to give something a little more personal, a Breastfeeding t-shirt is an excellent choice. It says something about her—her sense of humor, her personality, and her approach to motherhood. It’s a gift that goes beyond mere functionality to become a true fashion statement.

It's also a way to give her something she might not buy for herself—since she's too busy focusing on the essentials. That little touch of whimsy, found on sale, makes for a doubly clever gift.

The Nursing Tank Top: A Gift for Everyday Use

A nursing tank top is perhaps the most underrated item in a maternity wardrobe—and therefore an all the more thoughtful gift, because she might not necessarily think of it herself.

The idea behind the set: giving her two or three tank tops in different colors builds up her supply of base layers for the coming months. It’s a practical, thoughtful gift that shows you’ve really considered what she needs on a daily basis.

The Breastfeeding dress The Gift "to Make You Feel Beautiful"

After giving birth, many moms spend weeks feeling "functional" rather than beautiful. A Breastfeeding dress is the gift that says: You deserve to feel like a woman, not just a mom.

This is often an item a new mom wouldn't dare treat herself to in the first few weeks—either because she doesn't have time to choose it or because she feels guilty about spending money on herself. Giving her this item as a gift removes that obstacle.

Our tip: Go for a flowing silhouette and a soft color—dresses that are too structured or in very bold colors can be a bit of a gamble when it comes to personal taste. Light linen, soft cotton, natural tones, or delicate prints are safe bets.

The nursing sweater or sweatshirt: the perfect cozy gift

For a mom-to-be or a new mom giving birth in the fall or winter, a soft, warm nursing sweatshirt or a knit sweater is the perfect cozy gift.

It’s that Sunday morning moment—with the baby nestled against you, and the coffee you hope will still be warm. She says: I want you to be warm and comfortable in this new life.

How Much to Spend: Sales for Every Budget

The advantage of sales is that they make different levels of generosity accessible. Here is a rough guide.

Gift-Giving Tips: The Details That Make a Difference

The Presentation

A beautifully presented gift is one that makes an impression the moment it’s opened. 23 Mai Paris pieces 23 Mai Paris into a pretty box, wrapped in tissue paper and accompanied by a handwritten note, are ten times more touching than an ordinary package.

A few kind words mean the world. No need for long speeches. Just a few lines that say, “I see what you’re going through, and it matters.” Those are the words we hold onto.

Size: A Delicate Subject

If you don't know her size, here's the golden rule: go one size larger than what you think her size is. After giving birth, the body has changed and continues to change. It's better to have a piece that's slightly loose than one that's too tight. And if you're really unsure, a gift card gives her complete freedom to choose.

A brief note about the brand

If you’re giving a 23 Mai Paris piece 23 Mai Paris someone who isn’t familiar with the brand, mention a few things that set it apart: the side zipper openings designed for breastfeeding, the soft fabrics suitable for skin-to-skin contact, and the cuts tailored to the postpartum body. This helps them understand why this garment isn’t just any ordinary piece of clothing.

The gift we didn't think to give ourselves

There’s something universal about the way moms forget to take care of themselves during those first few months. We think about the baby, we think about the family, we think about all the chores—and we end up wearing clothes that don’t fit right or are uncomfortable, which we keep wearing week after week because we haven’t had the time or energy to replace them.

Giving a high-quality nursing garment as a gift during the sales is a way of doing something for her that she wouldn't have done for herself. It's a very practical, everyday form of care.

And that's something every mom feels every morning as she gets dressed.

At 23 Mai Paris, our Breastfeeding t-shirts, our tank tops, and our entire new collection are designed to be given as gifts or purchased for yourself—high-quality pieces that look great, feel great, and are a pleasure to wear.

Check out our affordable basics and our full selection of nursing clothes on sale—for you or for her.