Clothing for the modern mom

Why is modern maternity wear different from traditional maternity wear?

Modern maternity wear isn't just regular clothing scaled up—it's designed from the ground up to fit the busy lifestyles of working women, expectant mothers, and new moms. Every detail, from the stitching and fabric to the cut, has been carefully considered to meet the demands of a busy daily routine.

Unlike traditional maternity clothes, which can quickly become uncomfortable or outdated as the weeks go by, modern maternity wear naturally adapts to your changing body while staying on-trend. The result? A woman who feels stylish and comfortable, from the first to the last month of pregnancy.

At what stage of pregnancy can you start wearing maternity clothes?

There are no hard-and-fast rules: some women start wearing maternity clothes as early as the second month, as soon as their belly starts to show, while others wait until the second trimester. It all depends on your body type and how you feel.

One thing is certain: the sooner you make the transition, the faster you’ll regain your everyday comfort. No more quietly loosening your belt at the office or wearing jeans wide open under a long sweater: modern maternity clothes are here to give you true freedom of movement as soon as you feel the need.

Is modern maternity wear suitable for all body types?

Absolutely. Modern maternity clothes are designed to flatter a wide variety of body types, far beyond just the waistline. Their stretchy fabrics and flattering cuts flatter both petite women and those with curvier figures.

Each piece is designed to highlight your most beautiful features: your rounded belly, your shoulders, your décolletage… Pregnancy is a unique time, and modern maternity wear is here to help you enjoy it to the fullest, without ever feeling out of step with the times.

Can you wear modern mom clothes to work?

Absolutely. Modern mom fashion blends effortlessly into a professional setting. A flowing blouse paired with tailored pants, or a sleek dress worn with ankle boots: these combinations offer a modern, polished look while ensuring optimal comfort during long days at the office.

No more feeling like you have to choose between looking presentable and feeling comfortable. Modern maternity wear proves that you can be pregnant, professional, and fashion-forward all at once.

How do you choose the right size for modern maternity clothes?

We recommend choosing your usual pre-pregnancy size: stretchy fabrics and roomy cuts are specifically designed to accommodate your growing belly without requiring you to change sizes. If you’re unsure between two sizes, go for the larger one for long-lasting comfort.

Also keep in mind that these pieces are designed to be worn after giving birth: don’t look for a perfect, pinpoint fit, but instead opt for a comfortable style that will last.

How long can you keep wearing your maternity clothes after giving birth?

This is one of the great advantages of modern maternity wear: it doesn’t stop at the delivery room. Thanks to their soft fabrics and built-in nursing openings, these pieces remain invaluable allies throughout the postpartum period.

Most moms continue to wear them for four to six months after giving birth, giving their bodies time to gradually return to their pre-pregnancy shape. It’s a smart investment that pays off long after pregnancy.

How can modern moms care for their clothes to make them last longer?

The key to maintaining the quality of your modern maternity clothes is to opt for gentle washes. A 30°C cycle on the delicate setting is more than enough to clean the fabrics while preserving their elasticity and softness over time.

When ironing, turn the garment inside out and use a low heat setting to avoid damaging the fabric. Also, avoid any contact with an iron or steamer before the first wash. For each item, follow the care instructions listed on the product page.

How long will it take for my Modern Mom clothes to be shipped?

We do everything we can to ensure your orders arrive as quickly as possible. Modern Mom clothing items without customization are shipped within 48 business hours of your order confirmation.

For items with custom embroidery, additional time is required to ensure a high-quality finish: please allow up to eight business days before shipment.

Can modern maternity clothes be given as a baby shower gift?

Modern maternity wear makes for a baby shower gift that’s both unique and thoughtful. Instead of giving yet another onesie or a baby toy, giving the new mom a beautiful piece of clothing shows her that she, too, deserves to be pampered during this new chapter of her life.

To make sure you choose the right size, we recommend discreetly asking the expectant mother what size she usually wears. If in doubt, it’s always best to go up a size.

What is the return policy for Modern Mom clothing?

If you are not satisfied with an item, you have 14 days from the date you receive your order to request a refund. Please note that we do not offer exchanges; we only offer refunds.

Items personalized with embroidery are excluded from this policy and cannot be returned or refunded. Before returning any items, please contact our customer service team at: bonjour@23maiparis.com.

You can also find more styles of nursing clothes here 

Breastfeeding t-shirts
Breastfeeding t-shirts
Breastfeeding t-shirts
Breastfeeding t-shirts
Customizable nursing tops
Breastfeeding sweaters
Breastfeeding sweatshirts
Breastfeeding sweaters knit
Breastfeeding tank tops
Breastfeeding dresses
Breastfeeding pyjamas

or our various Breastfeeding t-shirts :

Printed nursing T-shirt Custom nursing T-shirt Solid-color nursing T-shirt Long-sleeve nursing T-shirt T White nursing T-shirt Blue nursing T-shirt Black nursing T-shirt Gray nursing T-shirt Camel nursing T-shirt Leopard print nursing T-shirt Embroidered nursing T-shirt Cotton nursing T-shirt Zip-front nursing T-shirt Summer nursing T-shirt Winter nursing T-shirt Maternity and nursing T-shirts Milk nursing T-shirt Heart-print nursing T-shirt Affordable nursing T-shirt Side-opening nursing T-shirt Discreet Nursing T-Shirt Comfortable nursing T-shirt Unique breastfeeding T-shirts Breastfeeding t-shirt Breastfeeding t-shirts Breastfeeding t-shirts Breastfeeding t-shirts Breastfeeding t-shirts Breastfeeding t-shirts Breastfeeding t-shirts